CITV Ident Evaluation

My CITV ident was created with brand guidelines in mind. I knew that it had to be colourful, interesting and somewhat silly in context. I chose to juxtapose the slow floating movements of the dog and cat astronauts with the speed of a cool, hot rod driving alien. In terms of aesthetics, I was keen to try cut out style animation, mixing hand drawn Illustrator vector graphics and photographic imagery. The ident was only 20 seconds and I believe that I captured my objectives well in such a short amount of time. I had never animated using After Effects before, so it was a massive learning curve. I had also not worked with a sound designer and composer before, so this was a very useful experience. Ultimately if I were to recreate the ident, I would probably make the movements and angles of the characters a little more dynamic. But that said, I am happy with what I have achieved and have received some good feedback on the film.

Horror Ident Evaluation

I was keen to create a television channel ident in the horror genre and believed that pixilation animation would lend itself really well to the style. The chosen imagery is somewhat stereotypical in terms of a horror theme. This was intentional, as I feel that to promote a channel accurately, you need to inform the viewer of the genre in a very short space of time. I was also conscious of imagery being classified as viewable during the day and by a variety of ages.

I feel that the ‘jerky’ style of the pixilation works really well in displaying a ‘non-human’ element to the character. The actress is also primarily a contemporary dancer, which was fantastic for creating unusual and jarring shapes and movements that really brought the performance to life. I believe that the ident captures the theme of the Horror channel well and provides suspense and shock value for the viewer within a short timeframe.

I was very pleased with the actress, crew and shooting day of the ident. The only thing I would do differently is to be more aware of continuity! There were shots where props had been moved that didn't marry up with the flow of the film. It was a definite oversight on my part and I would seek to be more meticulous if I were to shoot another pixilation film. That said, I am very happy with the overall look of the film and the edit. Style-wise there is not a lot I would change and I am very proud of how much I learned about After Effects during the post production process.

Arts Ident Final Version

CITV Ident Final Version

Horror Ident Final Version

Monkey Character Design

Monkey bobble head character design for the CITV ident. Created in Illustrator with a photograph guitar edited in Photoshop.

Arts Ident - 'Bauhaus' Scene

I have created the first scene, the Bauhaus poster graphic, ready for Joe Dias to animate. I created it in Illustrator then imported to After Effects and added a Bevel effect.