My CITV ident was created with brand guidelines in mind. I
knew that it had to be colourful, interesting and somewhat silly in context. I
chose to juxtapose the slow floating movements of the dog and cat astronauts
with the speed of a cool, hot rod driving alien. In terms of aesthetics, I was
keen to try cut out style animation, mixing hand drawn Illustrator vector
graphics and photographic imagery. The ident was only 20 seconds and I believe
that I captured my objectives well in such a short amount of time. I had never
animated using After Effects before, so it was a massive learning curve. I had
also not worked with a sound designer and composer before, so this was a very
useful experience. Ultimately if I were to recreate the ident, I would probably
make the movements and angles of the characters a little more dynamic. But that
said, I am happy with what I have achieved and have received some good feedback
on the film.
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