Horror Ident Evaluation

I was keen to create a television channel ident in the horror genre and believed that pixilation animation would lend itself really well to the style. The chosen imagery is somewhat stereotypical in terms of a horror theme. This was intentional, as I feel that to promote a channel accurately, you need to inform the viewer of the genre in a very short space of time. I was also conscious of imagery being classified as viewable during the day and by a variety of ages.

I feel that the ‘jerky’ style of the pixilation works really well in displaying a ‘non-human’ element to the character. The actress is also primarily a contemporary dancer, which was fantastic for creating unusual and jarring shapes and movements that really brought the performance to life. I believe that the ident captures the theme of the Horror channel well and provides suspense and shock value for the viewer within a short timeframe.

I was very pleased with the actress, crew and shooting day of the ident. The only thing I would do differently is to be more aware of continuity! There were shots where props had been moved that didn't marry up with the flow of the film. It was a definite oversight on my part and I would seek to be more meticulous if I were to shoot another pixilation film. That said, I am very happy with the overall look of the film and the edit. Style-wise there is not a lot I would change and I am very proud of how much I learned about After Effects during the post production process.