I was very pleased with my concept for the Arts channel ident. I wanted to visually represent 4 main areas of the arts: design, music, dance and theatre. I chose recognisable imagery to convey the message in an extremely short space of time (15 seconds), but at the same time, keeping it fairly abstract and visually dynamic.
I was very lucky to work with Joe Dias, who animated the ident. I believe that I directed him well, as it was produced exactly as planned in the animatic. If I were to recreate the ident, I would probably add more textures and perhaps go a little more abstract, for example, focus on a dancer's feet. That said, I believe that I fulfilled the brief well and communicated the genre of the channel accurately.
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